Our Vision
A Cambodia where every family has the knowledge, skills, and resources to live with dignity, security, and hope — where no child's future is limited by the circumstances of their birth.
Our Mission
To empower vulnerable families and youth in Siem Reap through four integrated programs — English & Digital Literacy, Child Sponsorship, Smart Agriculture, and Community Skills Training — creating lasting pathways out of poverty.
Our Story
SAMMA Cambodia Organization was founded in 2026 by Keouy Kouk, a Cambodian who grew up facing hardship in Siem Reap. Having experienced firsthand how loneliness and lack of support can shape a child's future, Keouy returned to his roots with one mission: to build the safe, welcoming community he never had — and to make sure no child in Siem Reap has to face the world alone.
We are beginning with a vision: an after-school English program, a Smart Agriculture farm initiative, a child sponsorship network, and a community skills training hub. Each program is designed to complement the others — creating a holistic path from vulnerability to self-sufficiency. We are actively seeking our founding donors, sponsors, and volunteers to bring this vision to life.
SAMMA Cambodia Organization is newly established in 2026 with a small but dedicated local team, supported by international volunteers and donors from around the world. Every program is designed to address the root causes of poverty, not just its symptoms — and we are building it together, from the very beginning.
Our Location
Why Siem Reap?
Siem Reap is home to the world-famous Angkor Wat temples — and one of Cambodia's most significant wealth disparities. While tourism brings millions of dollars into the region, many families living just kilometers from the temples survive on less than $3 a day.
Rural and peri-urban communities around Siem Reap face limited access to quality education, food insecurity, and few economic opportunities beyond subsistence farming. Children are often pulled from school to help support their families.
We chose Siem Reap because the need is acute, the community is resilient, and the proximity to international visitors creates a unique opportunity to connect donors and volunteers directly with the families they support.
What We Stand For
Our Core Values
Community First
Every decision we make is guided by the needs and voices of the families we serve. We build with communities, not for them.
Holistic Impact
We address the root causes of poverty — not just its symptoms — through four integrated programs that reinforce each other.
Radical Transparency
We are committed to publishing detailed financial reports and program outcomes so every donor knows exactly how their contribution is used. Transparency is built into how we operate from day one.
Long-term Thinking
We measure success in generations, not quarters. Every program is designed to create self-sufficiency that outlasts our involvement.
The People Behind the Work
Our Team
Keouy Kouk
Founder & Executive Director
Born and raised in Cambodia, Keouy founded SAMMA Cambodia Organization in 2026 after turning his own experience of hardship and loneliness into a lifelong mission. He is building this organization from the ground up — for the community he calls home.
Jacob Fiedler
Director of Strategic Partnership & Development
Bringing a strong background in international education and community development, Jacob oversees strategic partnerships, grant development, and global outreach. He works to bridge international support directly with our teams in Cambodia to drive lasting local impact and expand community opportunities.
Sreyleak So
Program Director
Sreyleak is a former scholarship student whose own journey through education inspired her to give back. She brings hands-on experience in NGO operations, administration, and social development gained during her apprenticeship and professional career. At SAMMA Cambodia Organization, she oversees program coordination and ensures smooth day-to-day operations to support families and children in Siem Reap.
The Heart of SAMMA
The SAMMA Community Center
"To me, a safe space is more than just a building with four walls. It is a feeling of being completely accepted and protected — a warm, welcoming environment where children and youth know they truly belong and are valued. Ultimately, it is a place where no child ever has to feel alone, unwanted, or invisible."
— Keouy Kouk, Founder
The moment Keouy knew he had to build this center came from his own painful journey. Growing up, he faced loneliness and hardship — but he survived, kept studying, and turned that past into purpose. Today, his biggest dream is opening a physical community center right here in Siem Reap.
This center is where every SAMMA program will come alive under one roof. Children will come to the Center for English classes, education support, life skills, and sports. Parents will attend vocational training and agricultural workshops. Most importantly, every person who walks through the door will be met by caring adults who will actually listen.
Over the next ten years, we hope SAMMA Cambodia will be remembered as the organization that turned pain into purpose — that gave children and families not just help, but real hope and self-reliance.
A Vision Ten Years in the Making
Born from Personal Pain
Founder Keouy Kouk grew up facing loneliness and struggle. He survived, kept studying, and made a promise: no child in Siem Reap should have to fight the world alone the way he did.
A Place to Belong
The Community Center is where every SAMMA program converges — English classes, farm training, skills workshops, and sports — all in one warm, welcoming space where children know they are valued.
Turning Pain into Purpose
In ten years, we want to see hundreds of young people grow up confident, educated, and strong — because they had a safe place to belong and caring adults who believed in them.
Be Part of the First Chapter
Be one of our founding supporters — help us build something meaningful in Siem Reap from the very start.